Historical Museum Marketing Plan Assignment Example | Topics and Well Written Essays - 4000 words

Historical Museum Marketing Plan - Assignment ExampleThis plan includes the following sections Analysis, where both an information analyze and market audit inform the mission statement Planning, where the key issues and market position applicable to the company are compiled into a strategic development twist Implementation, where the aforementioned analysis is distilled into specific recommendations regarding product, placement, price, and promotion and Control, where specific systems for monitoring and evaluation are framed within the context of the relevant organizational implications in toll of budget, staffing, and organizational structure.Appropriate use of the recommendations included herein pull up stakes position the management of LEHM to guide the marketing of the companys products and services so as to maximize usable revenue, profitability, and funding of future growth.To assist with analyzing the companys market potential, I will perform an information audit design ed to determine what needed information is lacking. I will perform a marketing audit to determine how well any current marketing resources are being used and then formulate a mission statement that management can use to help make employees investment in the companys objectives undemanding.An information audit will provide me with the necessary parameters for growth the plan. Management has supplied me with extensive operational and historical data of good quality. There is sufficient information to understand the operations of the company, the environment in which it functions, and some of the organizational objectives it seeks to dispatch. Unfortunately, there is scant information in terms of marketing. The organization does not have a formal marketing strategy. Accordingly, the supplied information is helpful for general sentience but useless in terms of marketing. Complicating the process, the company does not have any procedures in place for collecting information relative to its market. As notice forth in the information plan below, management will need to focus on obtaining several key elements before a successful marketing plan can be put in place. Specifically, we need several sets of data Demographic, Competitive, Political, Economic, Socio-cultural, and Technological. This information will allow the formation of an effective plan.Management should attain the necessary information by accepting the following objectives and implementing the specific procedures recommended. The information plan is charted, rated, and explained belowInformation RequirementsInformation AvailabilityPredicted AccuracyTimeframe to Completemethodological analysisDemographicGoodEmpiricalImmediateCreate Data CardCompetitiveGoodHighImmediateOn-site VisitationCollect demographic data. As soon as practicable, management should utilize a simple data card to determine specific data on who is using the museum so that they can know their customers and identify any major market segm ents that could be targeted for marketing, i.e., their place in the market. This can be achieved by having visitors fill out a registration form upon entry to the museum, and staff completing the same form for school